TRUE NORTH SELLER
With our wide range of product offerings, we are dedicated to making sure that our customers can find what they need in one convenient place. Whether it’s toys for the kids, office supplies for work, or automotive products for the car enthusiast, we’ve got it all. And with our competitive pricing and quick and reliable shipping, our customers can be rest assured that they’re getting the best products at the best prices.
Our mission and values drive everything we do at TrueNorthsSeller. We believe in providing ease to the customer with the best pricing, dedicated customer support, and quality products with quick and reliable shipping. And we work hard every day to deliver on that promise, building a reputation as the trusted online retailer that our customers can count on.
So if you’re looking for an easy, affordable, and enjoyable shopping experience, look no further than True North Seller. We’re here to help you find what you need, and we’ll always be committed to making shopping a positive experience for you.
Our Story
True North Seller has been proudly serving Canadians since 2007, with visions of becoming a leading force in the Canadian market through trade and exporting. True North Seller started out by selling innovative Ergonomic and Height-Adjustable Office and Kids furniture, quickly becoming a favorite among businesses and homes across the GTA.
Upon establishing itself within the furniture e-commerce market, True North Seller shifted focus to exporting products to other parts of the world. The company began manufacturing electrical outlets, light switches and fixtures, and other electrical accessories to the Middle East, Africa, and Europe. In early 2020, True North Seller had the opportunity to attend Light Middle East, one of the largest tradeshows within the lighting industry, and was able to showcase its products to potential partners and clients alike. While the exporting side of the business grew, back in Canada, the focus was on expanding the product selection as well as outreach, expanding to not only service customers across Canada but also the United States.
Our Mission
For years, True North Seller’s mission has been to supply Canadians with high-quality ergonomic and adjustable furniture. However, in recent years, our overall mission and core values have evolved and broadened. While we still strongly believe in offering quality products, we have realized that simply providing excellent products is not sufficient to ensure an extraordinary shopping experience for our customers, something we strive for with each visit to our website. That’s why we are committed to excellence across all aspects of our business, whether it’s sourcing new products, manufacturing our own items, or exploring new partnerships with various companies and organizations across Canada. True North Seller is dedicated to more than just providing a high-quality product; we aim to build a brand centered around honesty, transparency, and compassion because we believe that our customers are more than just faces behind a screen.
In the coming years, we commit to maintaining our standard of excellence while continuously striving for more because at True North Seller, we believe you deserve nothing but the best.
Medical Industry
True North Seller pivoted our business in March of 2020 in response to demand created by the spread of COVID-19. With the pandemic disrupting global trade supply chains, we decided to turn to our Canadian and American neighbors for help procuring products that would help keep our community safe. We started out by purchasing Canadian-made masks and other PPE, and sourcing clients in the healthcare field (as there was a desperate need for supplies at the time). Over time, importing products once again became a viable option and many companies resorted to their old business models. True North Seller made the conscious decision to continue working with our North American suppliers, even when expanding into manufacturing, because we understand the importance of supporting local business. Our masks have a completely North American supply chain – from the material we use to create the mask to the packaging that it is shipped in, because it is important to us to support Canadian businesses in any way we can.
True North Seller continued to address gaps in the market where there was a need for quality Canadian products, adding more branches (such as safety products, healthcare and beauty, toys & educational games) to our inventory and furthering our goal of making Canadian products affordable and accessible to Canadians all across Canada. Taking advantage of our new North American suppliers, we have expanded our inventory by over 900% since the start of 2020. We would like to thank all of our Canadian suppliers for the hard work and effort they put into making products to keep us safe – and for being such a pleasure to work with. Here’s to working with our neighbors, our community, our friends to provide you with products you can feel good about purchasing.
